As the decades have passed by, so has the increase of technology today. The right financial services can determine whether or not you understand and invest your money with a company. It is important for any consumer and also for business owners, to be up to date with the advances within the future of technology.Businesses and individuals are looking for an easy and quick answer to assist them with advances that may be confusing. Some of the advances in technology are online payments and shopping, the emerging smartphone, and cross channel functionality, to name only a few. Communication becomes key within these technologies and consumers need to feel secure when they are moving ahead with the advances in technology.Banking technology conferences are a source to get new and applicable news and thus allow all of the new providers and inventors of technologies to showcase their work. Then, possibly sell their new technologies to interested parties. These parties could range anywhere from private investors to big companies such as Wells Fargo or Coldwell Banker. At these conferences you are liable to see anything from financial service technology to new insurance technology. This kind of insurance technology can be anything from car insurance to insurance from identity theft. These conferences are a wonderful place for new fresh ideas and providers of technology. They allow the new generation of technologies to be showcased for the first time and even allow old ideas to create new twists.These conferences also allow different countries to showcase the new ideas that they have come up with and this encourages international trade. Financial technologies can include anything from new ways to trade to new web sites that encourage financial marketing. One of the most lucrative fields at the moment however is that of insurance technology. This is particularly lucrative in this day and age due to the fact that identity theft is on the rise. As more and more people throughout the world turn to online banking the risk of identity theft grows. The fact that each online transaction uses a series of numbers unique to you means that a skilled enough hacker can get hold of your personal information and further their own causes while using your accounts. More often than not, the companies that provide this kind of service will negotiate with companies that the thief made purchases using your information. They will negotiate with the companies, credit card providers, and even the banks to ensure them that you are not the one making the fraudulent charges, and on occasion they may even cover the losses that you are caused due to problems caused by your identity theft.Staying on top of financial services technology is important for everyone looking to start and continue and securely grow their business or services that are offered online. It will help you to decide which decisions need to be made and when, after reading some of the information. A well informed person will grow with the advances that are being made and continue with an upward climb to success.
More and more businesses are seeing the value of Twitter as a means of sharing their news updates. Twitter hasn’t replaced the traditional methods of PR, nor should it. Traditional methods like press releases, regular blog posts, on and offline media coverage all still channels businesses need to, and should use.If it’s a wise business owner however, you realise the value of adding Twitter to a corporate PR strategy, and implement it well.When it comes to instant delivery of news worthy content, there really is nothing to match Twitter.Since its launch in 2006 Twitter has evolved from a cool and groovy social media platform of bit sized banter into a multimedia force to be reckoned with. And the power of Twitter is going to increase of the coming year. You watch and see, then remember where you heard it first.For an example of how powerful it is, spend some time watching how Sky news, BBC news, and CNN use Twitter. These big media giants have turned corporate Twitter accounts into their own branded virtual journalist – their media correspondent at the scene – delivering news and two way communications, as it happens. We can all learn some valuable lessons from them too.As small businesses, we may share content on a much smaller scale, but, the principle is exactly the same. Twitter gives us a way to get information, news and content out, very quickly, to a massive audience.Current statistics suggest Twitter logs up over 400 million world-wide tweets per day, all being written, tweeted and re-tweeted by over 500 million avid Twitterers, and yes that is the official term for them!.Most people access their twitter accounts via mobile phones or tablets these days, so the potential for reaching people is increased just by the nature of user behaviour; they are literally logged on morning, noon and night. Statistics recorded give mobile devices 60% of the Twitter activity. It’s hardly surprising, it is such a quick, fast and easy platform to use, its perfect for mobile technology.Businesses who understand content marketing and implement it within social media already know that most people now follow businesses using these platforms. And the number of people engaging with commerce on social media just keeps growing. We’re preaching to the converted here, you know how important content is for SEO rankings and online lead generation. Think about all this in terms of news and PR though.Back to Twitter. Users are using Twitter as a means of following People, Organisations and businesses and being updated, real time, on their news. They are using it to keep their fingers on the pulse of trends, opinion and breaking developments in every field of interest.You can do exactly the same for your business with Twitter. Start off with the followers you have and watch the number grow and your news spread as you approach this with the mind of a true journalist.How to turn Twitter into your own ‘news correspondent at the scene’Copy the big boys – spend some time watching when and how the big news channels Tweet, and copy them. It’s a tried and tested news spreading formula which works so why attempt to reinvent the wheel?Make sure all your content is Twitter friendly. (If you don’t have Twitter, Facebook, Pinterest and Google+ as share options on your content then shame on you; take a wrap on the knuckles and lose 300 house points!)Add a cool Twitter stream to your website news page or homepage too. Link your Facebook and Twitter together. Merge all your communications channels with Twitter so you can tweet about anything and everything you need to.Use hashtags and keywords well, wisely and properly. Come up with your own hash tag if it serves a better purpose. But be careful not to get too overbearing with them, no one like a hash tag kleptomaniac. Add tiny URLs to images and content on your website or to links to more information – If you think like a journalist, act like a journalist, your information will be treated like news.Set yourself up on Tweetdeck, it will make life simpler and easier – especially when you start getting responses – and this is particularly important if you have more than one Twitter account.We’re not saying the age of the email newsletter, blog or the press release is dead. All we’re suggesting is that you add Twitter, in a clever journalistic way, to your content creating mix.